(RED), stylized as (PRODUCT)^RED, is a licensed brand that engages the private sector to raise funds to fight HIV in sub-Saharan Africa through The Global Fund to Fight AIDS, Tuberculosis and Malaria. The organization was founded by Bono and Bobby Shriver.

Beats Electronics is a participant in the program and donates proceeds from its (PRODUCT)^RED-branded releases.

History

Beats products participating in the program have also been marketed as (BEATS)^RED.

List of (PRODUCT)^RED releases from Beats

• Beats Pill+
• Beats Solo³ Wireless

External links

• (RED) official website
  • (BEATS)^RED Products
• Choose (RED) at Apple
• (RED) at the Apple Wiki
• Product Red at Wikipedia

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